SERVICES
WELL ADVISED.
Do you have big plans? I support you: in the development of your communication or brand strategy, in the creation of an effective PR concept and, if desired, in its implementation. My approach of honest, optimistic communication gives you the tools you need to have a high impact on your target groups.
I support you and your team every step of the way. From planning to training to crisis communication.
Strategic communication
How does your company, your organization contribute to a better world? Based on this question, we develop an impact strategy with which you can position and strengthen the brand sustainably through honest, solution-oriented communication.
Press work
Current topics, positioning, brand building: there are many reasons for good public relations. I'll work with you to develop the story behind it and ensure it convinces journalists. My solution-oriented approach provides that special something they'll appreciate.
PR consulting
Are you planning a communications initiative and need help? Let's talk! I'll develop a concept for your campaign, work with you to create compelling messages, and plan its implementation. You'll benefit from my many years of PR experience.
Crisis communication
The question isn't whether a crisis will occur, but whether you're prepared. I'll work with you to develop strategies and tools that keep you proactive and help you regain control of the narrative. From prevention and crisis planning to stakeholder communication, we'll work together to determine what you need in a crisis. This ensures you know what matters most and that your organization or company emerges stronger from the crisis. If desired, we can supplement this with a crisis simulation.
TRAINING FOR LIFE.
Never stop learning. Do you think so too? Then we should talk. As a certified trainer, I support you and your team in your professional development.
Media training
How do I prepare for an interview? What is the difference between an interview and a sound bite? How do I deal with difficult questions? In this training you will prepare specifically and professionally for your next media appearance and practice in front of the camera. You benefit from my many years of experience. Can be booked individually or for teams.
Writing & Video
Are you at a loss for words? Then the Optimistic Writing Workshop is for you. You will rediscover the joy of writing and along the way you will learn a few useful tools that will support you in the creative process for digital and analogue writing. We explore text types, experiment with story elements, refine format modules and make our content “snackable”. We consider what makes a title, intro or a caption good. And try it ourselves. You'll go home from this workshop with lots of style tips and story tricks - and you'll find out what George Orwell had to do with it. (Note: This workshop is offered in German.) In the Mobile Video crash course you will learn how to create short videos quickly and efficiently with your smartphone. You will learn basic recording techniques, write a mini concept and edit your video yourself - directly on your phone.
Storytelling
If you have a lot to say you should be able to tell stories well. Because stories touch people and they create a bigger impact. That's not only scientifically proven - thousands of years of human history also show this. From the campfire to the digital revolution. In this workshop you will get the tools for your storytelling. We explore narrative models, experiment with plots and discover unexpected heroes. We practice the ladder of storytelling and get to know the most important elements for digital storytelling. I'll show you how you can communicate even difficult topics through solution-oriented storytelling - and create an optimistic impact. Above all, you will rediscover the joy of telling stories. The workshop is ideal for communications and marketing teams.
Optimistic Workshop
Courage + Optimism = Impact. Based on this principle, we develop narratives that give your company's or organization's communication a new boost.
ABOUT.
Communication with heart and attitude. This sums up my professional journey in a nutshell. It took me from the editorial offices of several media companies to crisis areas around the world. I've developed communication strategies, produced magazines and planned campaigns. As Director of Communications, I was responsible for the positioning of Médecins Sans Frontières/Doctors Without Borders (MSF) in Austria.
The most important lesson from all of this: courage pays off. Optimism too.
And that's why I founded Optimistic Impact. Because I believe that a more livable, fairer world is possible. And honest communication plays a crucial role on the way there. That's why I support companies and organizations that make a contribution to change. And look for ways to convey their commitment through sincere, solution-focused storytelling.
Florian Lems
References.
customers & partners
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CONTACT.
How can I help you?
Please feel free to get in touch by email, using the contact form or via LinkedIn.
Florian Lems
florian[at]optimistic.at
+43-699-1161 3887
